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Steve Swindal almost owned the Yankees, but things went badly wrong
by Ryan Ferguson July 21, 2020
The ultimate tale of botched inheritance.
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Revisiting the failed New York Yankees-Manchester United partnership
by Ryan Ferguson July 19, 2020
The rise and demise of a synthetic superclub.
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How David Bowie built the Yankees' first real website
by Ryan Ferguson July 21, 2019
The British connection to baseball cyberspace.
- Baseball
- Culture
- David Bowie
- Internet
- Marketing
- Music
- New York Yankees
- Technology
- Yankees brand
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The Life and Legend of Joe DiMaggio
by Ryan Ferguson June 27, 2016
A nation turns its lonely eyes to you.
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How the Yankees' Brand Became Universally Popular
by Ryan Ferguson February 24, 2015
Delve inside The Evil Empire.
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Analysing the Yankees-Manchester City partnership
by Ryan Ferguson April 3, 2014
What does it mean for British baseball?
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